The green flash

Oops! That was a lizard - in the middle of the laundry room. Or rather: under the laundry pile in front of the washing machine. Samira had dropped the laundry there when the doorbell rang. It was just the letter carrier with a parcel at the front door. So back to the cellar. No sooner had she lifted the pile of laundry to put it in the machine than a poison-green flash of lightning whizzed under the shelf.

Blue head and green body? It must have been an emerald lizard that got lost here. Samira stuffs the laundry into the machine and is still thinking about the "green flash". Who knows how long these colorful animals will be at home with us? Environmental pollution, climate change and restricted habitat: More and more animal species are ending up on the red list.

It's almost as if the little lizard had sent a message to Samira. Samira has been trying to live in an environmentally conscious way for several years now. She recycles, buys ecological products in environmentally friendly packaging, campaigns for the protection of species and instead of flying to the Maldives, she goes on hiking vacations in the mountains. Nevertheless, her conscience does plague her from time to time: After all, our planet with all its animals and plants would be much better off if we two-legged creatures had never started industrial production.

So she does damage control. She does her best to relieve the ecosystems of our planet. Now she looks at the washing machine. Okay, this thing consumes electricity - but anyone who has ever washed their laundry by hand knows that the washing machine was one of the most ingenious inventions during the era of industrialization. Try to get rid of the stains from your jeans by hand washing!

However, it is not only about electricity consumption. Of course, hardly anyone nowadays has the time to scrub their laundry by hand. But most detergents are not exactly environmentally friendly either - apart from some dubious ingredients that might even be harmful to human health. Countless scientific studies have already proven that they are harmful to the environment.

Samira thinks about it: Which detergent did she actually buy last week? It is still in the broom closet. Normally, she orients herself on declarations such as "biodegradable", "ecological" or "hypoallergenic" - and of course also on what is currently being offered at a particularly low price. But honestly said she does not look when shopping necessarily on the small printed data of the contents materials. In order to understand what is behind all these names, one must have studied chemistry.

It would be very practical if there were people who would give her competent and honest advice when buying cleaning products or organic soap & Co. But for most companies that produce organic detergents and similar products, it's all about money. Probably the countless ingredients of their so-called eco-products are actually non-toxic and biodegradable. However, Samira would also be interested to know what the ecological balance sheet of a company looks like.

Now she really wants to know: Are there only the usual commercial suppliers of organic detergents or are there also real idealists hiding somewhere in the vastness of the Internet who do their job out of conviction? Surely she could learn more about the products on offer from them.

She makes herself comfortable in front of the screen with a cup of tea. For the lizard she has laid a long board from the floor to the open basement window. She hopes that the "green flash" will find its way to freedom. Her husband won't be home for an hour and she only needs to warm up the food in the oven. So she can still follow her train of thought a little on the Internet.

About ten minutes later she finds a link with an interesting name: BeGreener. Exactly what she is looking for - not just green like in the supermarket, but really green. Click: Aha, a newly married couple. Just like us, thinks Samira. They are worried about our planet and want our children to have a good life for once. Oh, they work together with "Plant a Tree"! Samira has already heard about that, too. So they are really committed to the environment.

Now Samira is digging through the entire website. They don't exactly offer many products - but apparently, a tree is planted for every order. So shopping at is not only about buying 100% ecological detergent and organic soap, but also about reforestation. This is what Samira likes: on the one hand, the transparency regarding ingredients, packaging and transport routes, and on the other hand, the idea of planting a tree for each order.

What's more, the eco-detergent is not even necessarily more expensive than a corresponding product from the supermarket: 59 centimes per wash - including the little tree planted. Apparently there is also a certificate.

Aha, it says here that for the time being they offer only a few products because they apply such strict criteria in their selection. They have probably not yet found more articles that meet their high ecological standards. That's a good thing: After all, this is not so much an online store as an environmental project. The organic detergent is offered in a reusable glass - also a sensible approach. Especially the information about the content is interesting:

Sodium bicarbonate
Sodium carbonate
Soap from Marseille

Ecologically sound: only three ingredients and two of them even food safe. It is quite clear that pure soap, soda and sodium are biodegradable. Nowhere cryptic designations behind which dyes or preservatives could be hidden - and hypoallergenic and perfume-free to boot. Furthermore 100% vegan, i.e. without animal fats.

This is exactly what Samira wants. She doesn't want to poison herself and the environment just because she needs clean laundry. And also offers organic soap. The customer reviews are also in order. So she places an order right away.

So, that's done. But now she has to quickly heat up the food and chop a salad. Her husband is coming home soon. She can already hear the front door. "We have an emerald lizard in the laundry room," she calls and runs down the stairs to greet her husband. He embraces her. "You'll turn our house into a zoo," he says laughing. "Then let's have a look at our new roommate."

When they open the door to the laundry room, the lizard is sitting on the board leaning against the window. She turns her head towards the people and disappears quickly like the wind towards freedom. "That was the green flash," says Samira. As they are both standing in the laundry room, she also tells us about her latest decision: "We now only buy eco-detergent from - they plant a tree for every order.

Do you think the concept of is as good as Samira thinks? Then simply order one of our products and give our environment a little tree as a present!

Click here for our detergent2